10/20 Helen Kirkum x Reebok Advanced Concepts Zig


@ Not Just Another Store - London 


Helen Kirkum and Reebok have come together again to reimagine the Zig. Following on from their Sole Fury collaboration, this one-off release counts 20 unique pairs of sneakers, each handmade using repurposed Reebok sneakers by Kirkum in her East London studio.


Inspired by the Zig’s skeletal-like sole, Kirkum reimagined the Zig’s upper as if a cage, overlaying and overlapping materials so that the lining is left exposed in parts. In some instances, there may be slight differences between the right and left sneaker, and in the case of pair 10 you will find a small neon zig zag stitch on the left toe where we fixed a small area of the upper material in the making process.


This is pair 10/20 and comes with a limited edition zine exclusive to this launch and a personalised note from Helen.

10/20 Helen Kirkum x Reebok Advanced Concepts Zig

  • Model: Pair 10/20.

    Body: Recycled sneaker components


    Material: Leather/Suede/Rubber/PU/Mixed

    Date Started: 05/2020

    Date Completed: 01/2021

    Upper made in London, United Kingdom

    Tooling attached in Boston, USA.